When Concert Tour Announcements?
Concert tours are among the most important aspects of the music industry. For large music icons, touring can even surpass record sales as a source of income generating millions in ticket and merchandise sales. Coordinating a large concert tour that involves multiple cities is not an easy task and usually takes place several months before the first concert. The announcement of a tour is one of the biggest early promotional steps that are taken before the actual event or tour begins. But when do music artists and bands usually release their tour dates?
The timing of the concert tour announcement is thus dependent on the stature of the musical act to be featured. During this time, the bands and artists who are already famous and those who have often gone on tour will usually release details of a new tour, 6 to 12 months in advance. Other artists such as Rock bands like The Rolling Stones or metal bands like Iron Maiden who have fanatic fans that will set up camps as they wait for their favorite band to come and perform are known to announce their tours sometimes a year or even more. This is convenient for fans to be able to ask for a leave from work or school, arrange for transportation if needed, and set aside their petty cash to be spent on tickets and related products. The early announcements also create anticipation while also giving some time for a first round of early bird sales for fan clubs or other loyal audiences.
Bands that are likely to release the information that they are embarking on their first or second major headlining tour may do so closer to 3 to 6 months before the starting date. Shorter lead times also enable new bands to determine the level of demand for their type of music before investing time and money and hiring equipment & hiring big halls for an extended tour of months. New bands may initially release a few dates to major cities and then add more shows to secondary markets later on.
Other pop artists such as Katy Perry, P! nk, and Taylor Swift who perform in front of large audiences in arenas across North America and the world normally reveal their tours between 3 to 6 months before the first show. A pop star tour announcement is a major public announcement that is planned to reach as many entertainment media as possible. The performer’s record label has a publicity team that will negotiate with the major media to announce the tour dates all at once on the same day to make a big impact. These are planned and arranged by the management team and promoters in consultation in advance.
Artists at the stadium level like Beyonce, Ed Sheeran, and Coldplay who embark on tours once every few years can afford to announce them weeks or months before the start because their fans follow them every time they go on stage hence a guarantee of a sold-out show. Their announcements still create massive controversy since the occurrence of their concerts is so rare that it fuels a lot of demand. Accessibility is a problem to some extent which makes it even difficult to acquire stadium-sized concert tickets.
Superstars like Kenny Chesney, Eric Church, and Jason Aldean, performers who travel from one amphitheater to another and from one arena to another across the USA every summer, usually release the details of the next year's tour towards the end of fall possibly because the current year tour is coming to an end. They are out on the road and it helps them to immediately capitalize on their popularity if they have new tour dates already lined up. Audiences who are already engrossed in their favorite shows can quickly organize for the next tour.
Traditional pop and rock bands such as Elton John, the Eagles, and Def Leppard plan elaborate, multi-year break-up tours, using nostalgia as their fans’ main asset while the singers and guitarists are still physically able to perform the bands’ biggest hits. Usually made in the final years when artists decide to no longer do extensive touring, the statements come as welcome but are tinged with sadness that one might not get a chance to see the favorite musician live in concert again. These retirement tours attract such an incredible level of fans that such events’ announcements have to go out 6 months to a year in advance.
Whether the artist is a newcomer in the industry establishing a fan base or a legacy band giving audiences one last round of shows, tour announcements are always received with enthusiasm by avid, committed listeners. Fans who wish to see their beloved performers always prepare for vacations and budget upon the announcement of tours they have been expecting. To the artist as well as the promoters, the timing and how tour announcements are made lays the foundation for either a record-breaking climax or the launch of a great career of successful concerts. There is a lot of thinking into the timing of the release, marketing, and announcements. When executed properly, solid advance concert tour announcements can generate staggering box office figures reaffirming the continued viability of live performances.
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